How can great advertising strategies help the companies to build their master brands?Examplify specifically.

Great advertising strategies can help companies build their master brands by creating a strong brand image, increasing brand awareness, and establishing an emotional connection with consumers. Here are some examples of how specific advertising strategies have helped companies build their master brands: 1. Nike's "Just Do It" campaign: Nike's iconic "Just Do It" slogan has become synonymous with the brand and its products. The campaign, which was launched in 1988, encouraged people to push themselves to achieve their goals and dreams. By associating its brand with this message of empowerment, Nike has built a strong emotional connection with consumers and established itself as a leader in the athletic apparel industry. 2. Coca-Cola's "Share a Coke" campaign: In 2011, Coca-Cola launched its "Share a Coke" campaign, which involved printing popular names on its bottles and cans. The campaign encouraged people to share a Coke with friends and family members, and it quickly became a viral sensation. By personalizing its products and encouraging social sharing, Coca-Cola was able to increase brand awareness and strengthen its relationship with consumers. 3. Apple's "Think Different" campaign: Apple's "Think Different" campaign, which was launched in 1997, celebrated the company's innovative spirit and encouraged people to think outside the box. The campaign featured famous figures such as Albert Einstein and Mahatma Gandhi, who were known for their creativity and originality. By associating its brand with these icons of innovation,